How should a company react to a customer's suggestion?
Since I am only staying 6 months in Washington, I don't want to buy a car. Renting for the duration is expensive. Furthermore, I live on the border between Washington and Maryland -- we won't even talk about the joys of trying to park when two different jurisdictions are involved in policing on-street parking! But life without a car is difficult in the US. So this led me to choose Zipcar - a car sharing service.
Zipcar is really cool: you pay by the hour or by the day. You have a broad selection of cars parked nearby. Just reserve, walk to the car, swipe you smart card and off you go! Couldn't be easier. And you can even use your smartphone as a remote control to unlock the door. The geek in me smiles from ear to ear.
Now they have many models to choose from, but my favorite model is not close by, so I asked them if they could position one to a nearby parking location. Here is how they answered me:
Dear Peter,
H…
Since I am only staying 6 months in Washington, I don't want to buy a car. Renting for the duration is expensive. Furthermore, I live on the border between Washington and Maryland -- we won't even talk about the joys of trying to park when two different jurisdictions are involved in policing on-street parking! But life without a car is difficult in the US. So this led me to choose Zipcar - a car sharing service.
Zipcar is really cool: you pay by the hour or by the day. You have a broad selection of cars parked nearby. Just reserve, walk to the car, swipe you smart card and off you go! Couldn't be easier. And you can even use your smartphone as a remote control to unlock the door. The geek in me smiles from ear to ear.
Now they have many models to choose from, but my favorite model is not close by, so I asked them if they could position one to a nearby parking location. Here is how they answered me:
Dear Peter,
H…